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We Scaled to 48K Leads While Cutting CPL by 60%
Year
2024-2025
Services
Performance Marketing & Content Strategy, Lead Generation, Email Marketing
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Project description.
The client had a long sales cycle, making it hard to maintain lead quality while scaling.
Scaling attempts often caused conversion drops and poor-quality leads.
Needed a system that could scale smoothly while keeping CPL low and lead quality high.
Challenge:
We have been constantly scaling this business since the last 2 years and it has never been this much streamlined where everything is running smooth
Our KPIs are to maintain the Cost Per Lead and the overall quality throughout the month.
Skills and deliverables
Results:
Cost Per Lead Dropped By 60% (in 2 Months)
Ads Spend Scaled by 330% ( In 4 Months)
Leads Conversions Increased By 30% (In 4 Months)