Revgum
We 2X Conversions With a UX-Driven CRO Strategy For REV GUM:
Project description.
REV GUM is a bold, performance-driven brand offering sugar-free gum packed with caffeine and electrolytes for energy and hydration. Despite strong traffic and a compelling product, their Shopify storefront wasn’t telling the same high-performance story. With over 10k monthly sessions and conversions stuck near 1%, the site needed both a visual and strategic overhaul to turn interested visitors into loyal customers.
Challenge:
REV GUM’s site didn’t match the energy of its product. Shoppers were intrigued but hesitant to purchase. Unclear benefits, limited social proof, and underutilized retention channels all stunted growth. Average Order Value parked at $34, conversion at just 1%, and email flows barely scratched the surface of their potential. They needed a digital storefront built to convert, retain, and scale.
Solution:
We approached the project through a data-first, experience-rich strategy. Every pixel, headline, and flow was designed to meet user intent and reduce friction.
- UX & Design: Guided shoppers by need, with clear layouts and social proof.
- CRO Enhancements: Added bundling offers, urgency cues, and value highlights.
- Shopify Development: Built a fast, responsive site with dynamic personalization.
- Klaviyo Strategy: Created high-performing automated flows and segmented campaigns.
Results:
- Technologies Conversion Rate: 1% → 2%+ (100%+ Increase)
- Average Order Value: $34 → $42+
- Monthly Revenue (from 10k sessions): ~$4k → $12k+
- Recurring Revenue: $15,418.57 achieved
- Klaviyo Attributed Revenue: 19.26% of total sales
- Klaviyo Revenue Growth: +243% vs. previous period